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Built by a parent
who lives the chaos

HeyCarlton wasn't dreamt up in a lab. It was born from 40 years of riding tech waves and the daily reality of raising three teenagers.

Four decades at ground zero

Tom started his career at Westinghouse, back when "computers" meant mainframes and punch cards. Then the Macintosh arrived — and he watched personal computing change everything. He didn't just watch. He jumped in.

When the internet came along, Tom saw it before most people had email addresses. He launched his own internet marketing business and ran it for 15 years — building, selling, and learning at the pace only entrepreneurs know.

From there, the journey wove through consulting at McKinsey, leading teams at Advance Auto Parts, rising to Senior Director of UX and then Director of Product Management. Every role, every company, every disruption — Tom was there. Not reading about it. Living it.

The pattern he kept seeing

Personal computing. The internet. Mobile. Digital transformation. Every wave followed the same arc: a new technology appears, the early adopters figure out what it's really for, and then it changes everything for everyone.

The next useful interface is conversational. Tom recognized it early — not because of hype, but because parents already live in messages, calendars, and messy inboxes. And this time, the thing that needed simplifying was deeply personal: school emails, activity schedules, deadlines, and the overwhelming reality of modern family life.

40 years of tech disruption

Every wave. Front row. Hands on.

1980s

Westinghouse & Early Macintosh

Started in engineering, witnessed the birth of personal computing firsthand. Saw what happened when powerful tools reached everyday people.

1990s–2000s

Internet Marketing Business

Built and ran his own internet marketing company for 15 years. Learned how to build, sell, and iterate at the speed of the early web.

2000s–2010s

Enterprise Leadership

McKinsey Consulting, Advance Auto Parts. Rose to Senior Director of UX, then Director of Product Management. Led digital transformation at scale.

2020s

The Family Logistics Frontier

Turned 40 years of tech instinct toward the daily chaos of parenting three teenagers: school emails, schedule changes, deadlines, and reminders. HeyCarlton was born.

He is the target customer

Tom isn't building HeyCarlton because market research told him to. He's building it because he has three teenagers — ages 18, 16, and 14 — and he lives the chaos every single day.

The schedules that multiply. The college deadlines that sneak up. The school emails that get buried. The schedule changes you only find out about an hour too late. The mental load that never turns off.

"I kept thinking: why am I — someone who's built technology products for decades — still managing my family's life with sticky notes and sheer willpower? We deserve better than that."

HeyCarlton is the product Tom wished existed. So he's building it. With Carlton, a Telegram-first helper for school emails and family logistics as both the proof of concept and the co-builder.

Why Carlton?

Carlton is the name parents use from the first text. No naming ceremony, no abstract assistant to configure — just Carlton helping turn school emails, calendars, and family logistics into something a parent can act on.

The product is called HeyCarlton because that's exactly how it started: a founder talking to his AI, building something real. Every family starts with Carlton, then makes it useful by sharing the names, routines, calendars, and school/activity emails that matter.

Ready to meet Carlton?

Start in Telegram, forward one real school or activity email, and see what Carlton catches for your household.

Try Carlton on Telegram →

14 days free. No credit card.